Know exactly who your ideal customers are, how to attract them, and how to take photos that compel them to BUY.
Get to know your ideal customers like a close friend, so you stand out and attract them to your business.
Get noticed by and attract your customers in the busy, saturated online space.
Inside Meet Your Market you will...
- Dig deep and figure out just who your ideal customer is using current and projected customer data
- Go to where your ideal customers are hanging out online and build connections with them
- Develop an understanding of how to stand out to them through your branding and visuals
- Make the connection between what attracts your ideal customer and how that impacts your photo styling
Who's your star customer? Review your current customer base and do a deep dive into who they are using statistics and information from your shop and Google Analytics. If you don't already have a customer base, or you want to shift your customer base, evaluate the type of person you want to sell it and flesh out the buyer persona.
Branding & Your Ideal Customer
Catch the attention of the *right* people and build a solid community of buyers by understanding just how your branding visuals and messaging attracts (or repels) people, and how you can use a strong brand voice to hone in on an audience of people who will most likely love your products and business.
Finding Your Ideal Customers
Where are your ideal customers hanging out online? Are you there? Find out just where the party is and make sure you're invited! Go to where your ideal customers are hanging out online and build powerful connections with them so they'll be first in line to grow your business.
Creating Images for Your Ideal Customers
Your photos are the FIRST thing your ideal customers see - are they optimized to attract them? We explore how you can create a unique style for your product photos that will attract the right customers, making your marketing efforts pay off so much more!
- A downloadable PDF workbook with exercises to help you narrow in on your ideal customer
- Access to the exclusive students-only Biz Photography group
Frequently Asked Questions
How long will the class take?
This class is self-paced, with concise lessons designed to help you learn effectively and efficiently. You can complete the class as quickly as you want, or take your time. There are no time restrictions on your access to the class.
How long will I have access?
You will have lifetime access to this class. “Lifetime” refers to the lifetime of the class. As long as it's is offered, you will have access to it and any updates. Should the class no longer continue to be hosted on my site, you will have ample opportunity to download the lessons for your own personal future reference.
What if I have questions or want feedback?
When you enroll in any Biz Photography class, you are invited to join the private student community where you can ask questions, get feedback, and connect with other learners.
Is this for any kind of product?
The lessons in this class are applicable to any product, from jewelry to quilts to wall art (and everything in between). If you encounter any issues applying them to your specific product, you can ask for advice in the private BP group.
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