Know exactly who your ideal customers are, how to attract them, and how to take photos that compel them to BUY.

Knowing exactly who is most likely to resonate with and buy your products is crucial for effective marketing (saving you time and money). But it's about a lot more than just age and gender.

Get to know your ideal customers like a close friend, so you stand out and attract them to your business.

Empower yourself with the knowledge and understanding of who they really are, what's meaningful to them, and what makes them tick. So you can get to work creating images that will compel them to take notice and buy.

Get noticed by and attract your customers in the busy, saturated online space.

The internet is crowded but you can attract and build connections with your ideal customers when you know where they hang out and how to rise above the noise and grab their attention.
No more being in the dark about who the people are who are most likely to support your business. Know just who they are and how to connect with them through your photos. 📸

Inside Meet Your Market you will...

  • Dig deep and figure out just who your ideal customer is using current and projected customer data
  • Go to where your ideal customers are hanging out online and build connections with them
  • Develop an understanding of how to stand out to them through your branding and visuals
  • Make the connection between what attracts your ideal customer and how that impacts your photo styling
Amy’s courses have helped amp up my product photography immensely. I learned how to style them better and figure out how to apply my brand voice to my product photos. My product photos look so much more put together and better reflect the quality of my products.

The Lessons

  • The Groundwork

    Who's your star customer? Review your current customer base and do a deep dive into who they are using statistics and information from your shop and Google Analytics. If you don't already have a customer base, or you want to shift your customer base, evaluate the type of person you want to sell it and flesh out the buyer persona.

  • Branding & Your Ideal Customer

    Catch the attention of the *right* people and build a solid community of buyers by understanding just how your branding visuals and messaging attracts (or repels) people, and how you can use a strong brand voice to hone in on an audience of people who will most likely love your products and business.

  • Finding Your Ideal Customers

    Where are your ideal customers hanging out online? Are you there? Find out just where the party is and make sure you're invited! Go to where your ideal customers are hanging out online and build powerful connections with them so they'll be first in line to grow your business.

  • Creating Images for Your Ideal Customers

    Your photos are the FIRST thing your ideal customers see - are they optimized to attract them? We explore how you can create a unique style for your product photos that will attract the right customers, making your marketing efforts pay off so much more!

Bonus Resources

Included in your enrollment is: a downloadable PDF workbook with exercises to help you narrow in on your ideal customer.
  • A downloadable PDF workbook with exercises to help you narrow in on your ideal customer

  • Access to the exclusive students-only Biz Photography group

Frequently Asked Questions

  • How long will the class take?

    This class is self-paced, with concise lessons designed to help you learn effectively and efficiently. You can complete the class as quickly as you want, or take your time. There are no time restrictions on your access to the class.

  • How long will I have access?

    You will have lifetime access to this class. “Lifetime” refers to the lifetime of the class. As long as it's is offered, you will have access to it and any updates. Should the class no longer continue to be hosted on my site, you will have ample opportunity to download the lessons for your own personal future reference.

  • What if I have questions or want feedback?

    When you enroll in any Biz Photography class, you are invited to join the private student community where you can ask questions, get feedback, and connect with other learners.

  • Is this for any kind of product?

    The lessons in this class are applicable to any product, from jewelry to quilts to wall art (and everything in between). If you encounter any issues applying them to your specific product, you can ask for advice in the private BP group.

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Hi, I'm Amy.

Through my signature, no-muss no-fuss teaching style, I teach exactly what you need to know through clear, simple steps, which enables you to take gorgeous product photos, quickly and easily. Swirl in a healthy dose of creativity and artistic approach, and these beautiful images allow you to effectively market your products and themselves. That’s why I’ve become the go-to instructor for brand and product photography, having taught over 1500 makers and creatives through my courses.
Amy's hands on teaching style and the way in which she breaks down concepts into easy to understand manageable chunks is brilliant. I worked my way through and was amazed at how my product photography improved.

Say hello to your ideal customers and gain more clarity in your marketing practices for a stronger and more successful online business